As many communities are planning for a ballot measure in November or looking ahead to 2012 elections, it is important to start thinking about the "face" of the campaign. Will the campaign have a dedicated website? Social media presence? It is never too soon to start a general educational campaign to establish a base of Twitter followers or Facebook fans and it can be helpful to raise awareness prior to the announcement of a ballot measure.
Here are some great examples from campaigns scheduled on May 3:
SARTA- Stark County, OH
Tagline: SARTA, There When We Need It. Vote for 13.
The Rapid-Grand Rapids, MI
Tagline: Move Our Community Forward; Move Forward
Benzie Bus- Benzie County, MI
Tagline: Keep it Rolling!