Monday, March 22, 2010

Webinar Rescheduled!

Due to technical difficulties Making Your Message Matter has been rescheduled to this Friday, March 26, 2010 at 1:00pm EDT. If you were unable to participate last Friday, consider this your second chance! If you did sign in to the webinar, we apologize for the inconvenience and hope you will be able to join us and our wonderful speakers this Friday for a do over!

Making Your Message Matter

Connect with media and communication experts to gather insights and perspectives that can transform your public relations and media efforts.

Rosemary Sheridan,VP Marketing and Communications, APTA
Barry Barnes , Partner, TBWB Strategies, San Francisco, CA
Oliver Griswold, Account Supervisor, GMMB, Washington DC
Kyle Curtis, Creative Director, R&R Partners, Salt Lake City, UT
Michael Navarre, R&R Partners, Salt Lake City, UT

Thursday, March 18, 2010


Today President Obama signed the HIRE Act into law, which includes a long-term extension for the surface transportation program through December 31, 2010.The HIRE ACT will also transfer $19.5 billion into the Highway Trust fund to ensure that it remains solvent during that period. This includes $4.8 billion that will be transferred to the Mass Transit Account. The Federal Transit Administration (FTA) will now be able to allocate the remaining 58 percent of formula funds appropriated for FY 2010.

Tuesday, March 16, 2010

Register Now for Six Stops to Success!

The free, six-part webinar training series continues on Friday, March 19 with Making Your Message Matter. Even if your community is not looking to go to the ballot in 2010, it is never too early to begin laying the groundwork! This session will be moderated by Rosemary Sheridan, Vice President of Marketing and Communications at APTA. The panelists will include Jared Boigon from TBWB Strategies, Oliver Griswold from GMMB and Kyle Curtis and Michael Navarre from R&R Partners.

Six Stops to Success will continue with webinars once a month through May. All webinars are scheduled on Fridays at 1:00pm Eastern Time. To register, please visit or!

Six Stops to Success:
Putting your Transportation Message in Service


* Friday, November 13, 2009    Election Trends: Learning from the Past and Looking to the Future
* Friday, January 15, 2010         Getting Started on a Ballot Measure Campaign
* Friday, February 19, 2010       Building a Winning Coalition


*Friday, March 19, 2010           Making Your Message Matter
*Friday, April 23, 2010              Social Media: Friending, Tweeting & Blogging Your Way to Success
*Friday, May 14, 2010              Silencing the Naysayers

Transit on April Ballot in Whatcom County, WA

Transit ridership has been growing in Whatcom County, Washington at
a record pace. Whatcom Transit Authority (WTA) reports that between
2006 and 2009 ridership on WTA buses increased by 52 percent.
However, the current economic climate has forced WTA to make over
$2 million in cuts and they are facing over $4 million in
additional cuts over the next year.

A group of community leaders have formed a committee called The
People for Whatcom Transit. This coalition of transit supporters
have been working to ensure WTA has the ability to continue to
provide public transportation by placing a measure on the April
27th ballot. The measure asks voters to raise the local sales tax
an additional 0.02 percent to prevent future transit cuts.
A recent survey indicated that 56 percent of residents would
support a sales tax increase to maintain or improve transit
service. To find out more about this measure visit the campaign

Wednesday, March 3, 2010

March 9- California Transit Initiatives Training Workshop

Join CFTE next week in Sacramento for the California Transit Initiatives Training Workshop!

On March 9, join transit advocates, agency representatives, community officials and ballot measure campaign professionals from around the state to get the latest information on transportation ballot measures--from election trends to tools for success. This workshop is an abridged version of the biannual Transit Initiatives and Communities Conference tailored to meet the needs of communities preparing to go to the ballot.

Sessions will provide case studies from successful campaigns, address how to use media and communication strategies to get the transit message out, and explain how to build a strong, supportive coalition. Interested in the November 2010 California statewide measure to close loopholes and prevent the state from raiding transit funds? A special afternoon session will provide an overview of this initiative and detail ways to get involved!


9:00 am Welcome & Introductions
9:15 am Winning Campaigns & Effective Coalitions

10:30 am Marketing & Media Strategies that Work

11:45 am Lunch & Keynote Presentation

1:00 pm Building the Transit Vote Coalition

2:00 pm California Statewide Measure

3:45 pm Workshop Adjourns

Registration for the workshop is available at