For decades, campaign managers and staff have been trying to figure out how to reach the younger voters. In the last decade, the internet was the answer to reaching the modern voter. This year, campaigns are taking it a step further by adding social networking and other internet media outlets to their strategies. Presidential and issue campaigns alike are suddenly realizing the true power of the internet.
The Sound Transit campaign, Mass Transit Now! Yes on Proposition 1, in Seattle, Washington has joined with a number of other campaigns this year in crossing the digital divide to reach younger voters. YouTube, Twitter and Facebook are among the media outlets that are being used in this campaign to get their message out.
Visit http://www.masstransitnow.org/ to see what the Mass Transit Now! Yes on Proposition 1 campaign is doing to reach voters.